Cookies Policy

BetTOM launched in May 2025 and runs on EveryMatrix technology. This cookies policy explains how cookies and similar tools support a modern UK gambling experience on the site. It covers performance, personalisation, security, consent and compliance in plain terms.

The platform offers 30–36 sports with in‑play markets, Best Odds Guaranteed on UK & Irish racing and live streaming. These features rely on session cookies, secure tokens and third‑party scripts to keep odds fresh and streams stable. Cookies also help with login, payments and tracking a welcome refund offer.

Why this matters to the user: some cookies are essential for betting and account safety, while others power analytics or marketing. We flag the brand’s trust markers — UKGC licence 64959, KYC checks, encryption and responsible gambling tools — which shape cookie stewardship.

From a practical review perspective, we focus on benefit and clarity. Expect sections on cookie categories, third‑party tools, desktop and mobile controls, and how cookies affect football, horse racing and bet builder features.

Understanding cookies on a UK betting site at present

On modern UK betting sites, cookies quietly manage sessions, preferences and real‑time updates. These small data files store session IDs, device preferences and consent choices. They are essential for a fast, personalised and secure experience.

Why cookies matter for speed, security, and personalisation

For speed, cookies cache market views and layout settings so pages load faster for frequent customers. Cached preferences also keep live prices responsive during in‑play events.

On security, session cookies authenticate you after login and protect deposits, withdrawals and other account actions. They also feed fraud monitoring and device recognition to reduce risk.

For personalisation, cookies remember favourite sports and market layouts so your bet slip and screens reflect what you prefer.

How cookies relate to compliance under UK GDPR and PECR

• Non‑essential cookies need clear, granular consent and easy withdrawal of choices.
• Compliant sites log consent with timestamps to match terms and t&cs.
• Transparency matters: banners should state categories and give simple options to accept or reject.

Users can change controls on‑site or via their browser. Remember that some events‑driven features—cash out, live stats and streaming—rely on essential/session cookies to function even when marketing cookies are off.

BetTOM: how cookies support the sportsbook experience

Behind the scenes, small data files ensure live markets update fast and your bet slip stays accurate. This matters for anyone using the platform to follow football, tennis, basketball and other sports in real time.

Live betting, in‑play stats and real‑time odds performance

Session and performance cookies keep in‑play modules snappy. They help the site maintain fresh odds displays, enable quick bet placement and ensure bet slip updates during busy fixtures.

Bet builder, saved selections and personalised sports markets

Functional cookies store your preferred Statscore view and remember market sort order. That means your favourite competitions and custom bet builder combos reappear if you navigate away.

• Saved selections restore complex combos to the bet slip.
• Personalisation loads tailored markets first on return visits.
• Minimal app caching speeds re‑entry to in‑play areas without invasive tracking.

Horse racing features: best odds guaranteed prompts and streaming

Cookies also trigger timely Best Odds Guaranteed reminders for UK & Irish racing and keep streaming eligibility checks smooth. Essential cookies protect session integrity, so the bet you see is the bet you settle.

Cookie categories you’re likely to encounter on BetTOM

Cookies fall into clear groups that each handle login, speed, personal preferences and advertising. Understanding these categories helps you pick suitable options and keep control of your data while using the platform.

Strictly necessary: login, account, payment and security

Strictly necessary cookies authenticate logins, secure account actions and protect cashier activity. They also support anti‑fraud checks so deposits, withdrawals and the builder tools work reliably.

Performance and analytics: site speed and error tracking

Performance cookies monitor site responsiveness and track failed bet placements or odds refresh errors. Engineers use anonymised metrics to spot pages that lag during peak fixtures and fix issues fast.

Functionality: preferences, market views and notifications

Functionality cookies remember favourite sports, preserve market layouts (decimals/fractions, sort order) and keep notification settings for offers or cash out reminders intact.

Advertising and tracking: remarketing and offer measurement

Advertising cookies measure welcome promotions, attribute qualifying bets and limit ad frequency. These are optional and remain off unless you opt in; marketing identifiers need explicit consent.

The site gives granular choices so customers can accept essential cookies while disabling analytics or advertising. Session cookies end when you close your browser, while persistent cookies last longer to retain preferences unless you reset them. You can revisit and change cookie choices at any time via the on‑site controls.

Managing your cookie preferences on the site

Managing cookie choices should be simple, visible and reversible from any page you visit. The site uses a consent banner that explains each category in plain language so customers can decide quickly and confidently.

Consent banners, granular controls and “reject all” options

The consent banner presents three clear actions: Accept all, Reject all and Manage settings. Each choice links to short descriptions of categories—strictly necessary, analytics, functionality and advertising—so you know why a cookie exists.

Granular toggles let you enable or disable analytics, functionality and advertising individually. Strictly necessary cookies remain active to protect accounts and keep basic betting features working.

• Choices are honoured across pages and stored for a sensible number of days.
• There is always a simple route to revisit or withdraw consent from the cookie centre.
• Rejecting non‑essential cookies may reduce personalisation but does not block core betting functions.
• The site’s t&cs and terms explain data use; policy changes appear via clear notices.

How to adjust cookies in your browser and on mobile

You can clear cookies and block third‑party cookies in Chrome, Safari, Firefox and Edge via site settings or privacy menus. Each browser also supports site‑specific permissions for more control.

On mobile, manage cookies through your browser settings or through the app privacy panel where available. Check preferences after browser or app updates, as permissions can reset.

Trust signals: licensing, security and data protection

Regulatory oversight and clear security practises help customers trust how a betting site handles data and funds. The platform operates under a UKGC licence (64959), which drives mandatory rules on cookie transparency, consent logging and fair customer treatment.

UKGC licence 64959 and regulated operations

The regulator requires sites to publish clear cookie disclosures and retain consent records for auditability. Licence conditions mean changes to the privacy approach must be communicated promptly, often via notices that appear for a number of days.

Encryption, verification and fund protection

Encryption secures sessions, payments and deposit flows so sensitive card details are never stored in cookies. Essential cookies hold session tokens only, keeping authentication smooth without exposing payment data.

KYC verification uses logged sessions to streamline identity checks. That avoids repeated credential prompts and helps maintain a secure, continuous verification journey.

• Customer fund protection is rated Medium; session integrity helps prevent unauthorised withdrawals.
• Support is available 24/7 to assist with privacy, cookie or consent queries and published withdrawal terms include same‑day options for some methods.
• Sites must set transparent retention periods for cookies and store consent records to meet regulatory needs.

Customer trust is central: compliant cookie handling, clear terms and solid security reduce risk and keep your account safe while you enjoy betting on the site.

Third‑party cookies powering features you use

External services play a key role in keeping live stats, visuals and video working smoothly across the site.

Platform technology: EveryMatrix performance layers

EveryMatrix may set cookies to maintain session stability during busy sports windows. These cookies help route traffic safely, monitor performance and log short‑term metrics so pages stay responsive when demand spikes.

Stats and live visuals: in‑play providers like Statscore

In‑play embeds from providers such as Statscore can set third‑party cookies to remember visual preferences and to measure how often interactive panels are used.

That data helps tailor which graphics and feeds load first for your preferred markets and reduces repeated prompts for the same visual settings.

Streaming and media embeds for racing and esports

Streaming partners may use cookies to verify viewing eligibility for UK, Irish and international racing, manage bitrate for stable playback, and avoid repeat permission prompts once requirements are met.

• Marketing pixels, if enabled by consent, attribute which campaigns brought you to specific markets or features.
• You can opt out of non‑essential third‑party cookies via the consent manager while keeping essential session cookies active.
• The cookie policy should list named third parties with links to their privacy documentation for transparency.

Mobile experience: cookies across devices and the app

On mobile, cookies quietly keep your session alive so betting stays smooth between taps and short pauses. The platform presents a mobile‑first site and also offers an app on iOS and Android, while the mobile web is praised for speed and usability.

Mobile‑first behaviour and cross‑device consistency

Session and functionality cookies retain your login, market filters and saved selections. That means switching devices or returning after a short break restores your partially built accas or bet builder slip with minimal fuss.

Push, preferences and session continuity on the go

Push permissions are handled separately from cookies, but functionality cookies store notification preferences and market views so reminders and filters remain aligned.

• Lightweight performance cookies detect slow pages and prioritise critical scripts on busy match days.
• Session cookies help a partially built bet slip reappear after brief interruptions, reducing frustration on the move.
• You have clear options in the mobile consent manager and via your browser to adjust or clear cookies after set numbers of days.
• Rejecting marketing cookies will not block core mobile features like placing bets, cashing out or checking settlements.