Responsible Gambling

At BetTOM, we are passionate about supporting responsible gambling. We believe in creating a safe, enjoyable and fair environment that prioritizes entertainment and prevents harm. Gambling should be fun — not negative or harmful — and so we provide tools, information, and support to help you keep gambling under control.

We believe that responsible gambling is a shared responsibility — between BetTOM and our customers. Together we can keep betting as a safe, fun form of entertainment.

What Is Responsible Gambling?

Responsible gambling means gambling for fun, and not to the detriment of your finances, mental well-being, and relationships. Responsible gambling means being aware of your boundaries, potential dangers, and taking advantage of your resources.

At BetTOM we encourage all players:

• To treat gambling as a form of entertainment.
• To only bet what they can afford to lose.
• To make use of protective tools, deposit limits, and timeouts.
• To seek help when gambling is no longer fun.

Recognising the Warning Signs

Gambling-related harm does not happen overnight; it builds slowly, often without you even realizing it. By identifying early signs you can minimize or eliminate serious harm. Ask yourself: 

• Do you feel restless or irritable when you aren’t gambling? 
• Do you gamble as a way to escape problems, or to relieve boredom or stress? 
• Are you chasing your losses in an attempt to win back what you lost? 
• Are you gambling more time and money than you had intended? 
• Has gambling had a negative impact on your relationships, finances, school or work? 

The more “yes” responses you give to these questions, the more likely you are experiencing gambling harm. So, if you give a few “yes” responses it indicates that you need to acknowledge you are experiencing gambling-related harms and that is the first step to regain control.

Tips for Safer Play

Here are simple strategies you can apply today:

• It’s important to establish a clear budget beforehand. 
• Keep your gambling funds separate from your essential spending money. 
• Determine in advance how long you will gamble and take breaks regularly. 
• Don’t gamble when you’re upset, tired, or drinking alcohol. 
• Remember that gambling is just one of many recreational activities. 
• Never try to win back your losses. 
• If you celebrate a win, do so responsibly and don’t use that as your reason to gamble again.

Understanding the Psychology of Gambling

Gambling can feel exciting because of the uncertainty and potential reward. This thrill is linked to how the brain releases dopamine during moments of risk. For many, this makes gambling fun. For others, it can create a strong urge to keep playing.

Common gambling fallacies include:

• Believing a win is “due” after losses.
• Thinking that gambling longer increases your chances of winning.
• Feeling that one big win will solve financial problems.

By recognising these traps, you can avoid making emotional, risky decisions and keep gambling enjoyable.

Safer Gambling Tools at BetTOM

We provide a wide range of player protection tools to help you stay in control:

Deposit Limits

Set daily, weekly, or monthly deposit caps. Reductions apply instantly, while increases require a 24-hour cooling-off period.

Loss Limits (Casino)

Limit how much you can lose in a chosen timeframe (24 hours, 7 days, or 30 days).

Timeouts

Take a short break from gambling, from 24 hours up to 6 weeks. Your account reactivates automatically afterwards.

Self-Exclusion

If you need a longer break, you can exclude yourself for 6 months up to 5 years. During this time, your account remains closed and you’ll be removed from marketing lists.

Reality Checks

Get pop-up reminders about how long you’ve been playing. The default is 30 minutes, but you can adjust this to suit your needs.

Payment Blocking

Many UK banks allow you to block gambling transactions.

Blocking Software

• Gamban / Gamblock: Blocks access to gambling sites.
• Net Nanny / CYBERsitter: Parental controls to protect children.

Support Services

If you think gambling is beginning to be problematic, you are not alone. Professional and confidential support is available:

• National Gambling Helpline (GamCare): 0808 8020 133 (available 24/7) or chat via Live Chat.
• GamCare Forums & Chat Rooms: Connect with others like yourself.
• BeGambleAware: Provides information, resources and signposting.
• National Gambling Treatment Service: Free professional treatment in England, Scotland and Wales.
• Gambling Therapy: Online support worldwide, in many languages.
• GAMSTOP: A free national self-exclusion scheme, which prevents you from gambling with all UK-licensed operators.

The Role of Family and Friends

The consequences of problem gambling are not just felt by the gambler themselves. Family members, for example, can observe behavioural changes, secrecy, and financial instability. Friends may notice their companion becoming withdrawn or borrowing money.

If you are having concerns about someone you care about:

• Talk to them in a calm and non-judgmental manner.
• Encourage them to access gambling self-exclusion tools.
• Refer them to professional assistance in the gambling sector.
• Support them in establishing financial boundaries.

BetTOM provides additional resources and support for others affected because the support is not just for the player.

Financial Responsibility and Gambling

Strong money management is key to safer gambling. We encourage you to:

• Keep gambling funds separate from essential budgets.
• Avoid loans or credit cards for gambling.
• Track gambling expenses as you would any other spending.
• Use online banking tools to monitor or block gambling payments.

Financial discipline ensures gambling remains entertainment, not a financial risk.

International Standards in Safer Gambling

To protect players, BETTOM adheres to best practice internationally. Regulatory bodies, like the UK Gambling Commission and the European Gaming and Betting Association (EGBA), have taken a progressive stance on responsible gambling, from establishing transparency in regards to terms and conditions and being strict with age verification, to implementing national self-exclusion programs (e.g. GAMSTOP in the UK, Spelpaus in Sweden) to independent counseling services.

Essentially, by following international best practice, BETTOM can ensure our customers are protected to the highest level.

Managing Gambling Content Online

Reducing exposure to gambling ads online can help you stay in control.

• Facebook & Instagram: Hide unwanted ads and manage ad preferences.
• Twitter (X): Unfollow gambling accounts, mute keywords, and block ads.
• Google: Block or mute gambling advertisers.

Managing your online environment reduces triggers that may encourage excessive play.

Preventing Underage Gambling

Gambling is strictly for customers aged 18 and over. BetTOM uses electronic age verification and random checks to prevent underage access.

We ask customers to also:

• Keep login details private.
• Log out after using our site.
• Avoid enabling “save password” features on shared devices.
• Use parental control software.
• Create separate computer profiles for children.

If you know of anyone underage gambling, please contact our Customer Services team immediately.

Our Commitment to Safer Gambling

At BetTOM, safer gambling is at the heart of our service. Our dedicated Social Responsibility team is trained to:

• Monitor betting patterns for signs of risk.
• Reach out to players showing concerning behaviour.
• Offer personalised support and advice.
• Enforce limits or suspend accounts if necessary.

Transparency, honesty, and proactive care are central to how we protect our customers.

When Gambling Stops Being Fun

The most glaring sign that gambling has become harmful is if it no longer feels like a fun game, but instead it feels stressful, secretive, or a cause of hopelessness. If gambling is making you feel trapped, please know that help is always here. Support services, tools and our team will help you.

Final Thoughts

At BetTOM, our mission is to provide a betting environment that is fun, fair, and above all, safe. Gambling should never compromise your wellbeing, relationships, or finances.

By combining:

• Player awareness
• Protective tools
• Financial responsibility
• Family and community support
• International best practices

If you ever feel that gambling is no longer fun, take action:

• Use our account tools.
• Contact professional support services.
• Speak with our Social Responsibility team.

Above all, remember: Your wellbeing comes first. Gambling should always remain a form of entertainment — nothing more.